bh44 Privacy Policy

Introduction

This Privacy Policy ("Policy") is published by bh44 ("bh44", "we", "us", "our"), the operator of the online casino and sports betting platform accessible at bh44.io. This Policy applies to all individuals who access, browse, register on, or otherwise interact with the bh44 platform, including visitors who do not hold a registered account ("you", "your", "User", "Player").

At bh44, we take your privacy seriously. We understand that the personal data you share with us — including identity documents, financial information, and account activity — is sensitive, and we are committed to handling it with the highest standards of care, security, and transparency. This Policy explains in clear terms what data we collect, why we collect it, how we use and protect it, and what choices and rights you have regarding your own information.

This Policy should be read alongside our Terms and Conditions, which govern your use of the bh44 platform more broadly. By registering an account or continuing to use the bh44 platform, you confirm that you have read and understood this Privacy Policy and that you consent to the collection and processing of your personal data as described herein.

Data We Collect

bh44 collects several categories of personal data in the course of providing its services. The specific data collected depends on how you interact with the platform. The categories of personal data we may collect include:

We do not collect special categories of sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data, except where required for age or identity verification purposes and where you have provided explicit consent.

How We Collect Your Data

bh44 collects personal data through several channels and methods, which are outlined below:

• Direct Submission: When you register a bh44 account, you provide identity data, contact data, and create login credentials. When you make a deposit or request a withdrawal, you provide financial data. When you contact our support team, you provide communications data.
• Automated Collection: When you browse the bh44 platform, our servers and analytics systems automatically collect technical data and usage data. This includes your IP address, device identifiers, browser information, and information about how you navigate the platform. This data is collected via server logs and first-party analytics tools.
• Cookies and Similar Technologies: bh44 uses cookies, session tokens, and local storage to collect certain technical and usage data automatically as you interact with the platform. See Section 9 (Cookies & Tracking) for full details.
• Third-Party Verification Services: When you submit identity documents for KYC (Know Your Customer) verification, bh44 may use third-party identity verification services to process and validate those documents. These services return a verification result to bh44; bh44 does not store raw biometric data processed by such third parties.
• Payment Processors: When you make a deposit via bKash, Nagad, Rocket, Upay, Visa, or Mastercard, our payment processing partners may share transaction confirmation data with bh44. bh44 receives confirmation and reference data but does not store full card numbers or full mobile wallet credentials.
• Game Providers: Game providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may share session and game outcome data with bh44 for the purposes of account crediting, dispute resolution, and responsible gaming monitoring.

How We Use Your Data

bh44 uses the personal data it collects for the following purposes:

• Account Management: To create, maintain, and administer your bh44 player account, including verifying your identity and age (21+ requirement), managing your account balance, and processing account closures or self-exclusion requests.
• Transaction Processing: To process deposits and withdrawals in Bangladeshi Taka (৳ BDT) via your chosen payment method, to verify payment method ownership, and to maintain accurate financial records.
• Platform Operation: To provide access to casino games, live dealer tables, sports betting markets (including cricket BPL, IPL, T20, and international Bangladesh Tigers matches), and all other platform features and services.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, money laundering, unauthorised access, and other prohibited activities as defined in our Terms and Conditions. Technical data and usage data play a central role in our security monitoring systems.
• Responsible Gaming: To monitor gameplay patterns for signs of problem gambling behaviour, to enforce deposit limits and self-exclusion requests, and to fulfil our duty of care to players. Bet history and session data are retained specifically to support this purpose.
• Legal Compliance: To comply with applicable legal obligations, including identity verification requirements, record-keeping obligations, and cooperation with law enforcement or regulatory authorities where lawfully required.
• Customer Support: To respond to enquiries, resolve disputes, and provide 24/7 English-language support to players in Bangladesh and elsewhere.
• Service Improvement: To analyse usage data in aggregate to improve the performance, features, and user experience of the bh44 platform. This analysis is conducted on anonymised or aggregated data where possible.
• Promotional Communications: Where you have given consent or where it is permitted under applicable law, to send you information about bh44 promotions, bonuses, and seasonal offers (such as those tied to Eid, Pohela Boishakh, or BPL season). You may opt out of promotional communications at any time by contacting [email protected].

Legal Basis for Processing

bh44 processes your personal data on the following legal bases:

• Contractual Necessity: Processing that is necessary to perform the contract between you and bh44 (i.e., the Terms and Conditions you accepted upon registration). This includes account creation, transaction processing, game access, and customer support.
• Legitimate Interests: Processing that is necessary for bh44's legitimate business interests, provided those interests are not overridden by your privacy rights. This includes fraud detection, platform security monitoring, service improvement analytics, and responsible gaming oversight.
• Legal Obligation: Processing that is required by applicable law, including identity verification, financial record-keeping, and cooperation with lawful requests from authorities.
• Consent: Where we rely on your consent as the legal basis for processing (for example, for optional promotional communications), you may withdraw that consent at any time by contacting our support team. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

Sharing Your Data

bh44 does not sell, rent, or trade your personal data to third parties for commercial purposes. We may share your personal data with the following categories of third parties, strictly for the purposes described in this Policy:

• Payment Processors: bKash, Nagad, Rocket, Upay, and card processing networks (Visa, Mastercard) receive the transaction data necessary to process your deposits and withdrawals. Each payment partner operates under its own privacy policy and applicable financial regulations.
• Identity Verification Providers: Third-party KYC services receive identity documents you submit for age and identity verification. These providers are contractually bound to process documents solely for verification purposes and to maintain appropriate data security standards.
• Game Providers: Certified game studios (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, and others) receive the minimum data required to deliver games and record game outcomes. Game providers do not receive your financial data.
• IT and Platform Service Providers: Cloud hosting, server infrastructure, cybersecurity, and analytics vendors may process certain categories of technical and usage data in the course of providing services to bh44. All such vendors are subject to data processing agreements that restrict their use of your data to the purposes for which it was shared.
• Legal and Regulatory Authorities: bh44 may disclose personal data to law enforcement agencies, courts, or other governmental or regulatory bodies where required to do so by applicable law, court order, or in connection with the investigation of fraud, money laundering, or other illegal activity.
• Business Transfers: In the event of a merger, acquisition, restructuring, or sale of bh44's business or assets, personal data held by bh44 may be transferred to the acquiring entity. You will be notified of any such transfer and of any resulting changes to this Privacy Policy in advance of the transfer taking effect.

International Data Transfers

bh44 is an online platform and some of the third-party service providers with whom we work — including game studios such as Pragmatic Play, Evolution Gaming, and NetEnt, as well as cloud infrastructure providers — may be located outside of Bangladesh. As a result, your personal data may be transferred to and processed in countries other than Bangladesh.

Where such international transfers occur, bh44 takes steps to ensure that your data receives an adequate level of protection. These steps include:

• Entering into data processing agreements with international service providers that incorporate appropriate contractual clauses requiring them to protect your data to a standard comparable to what would be required under applicable privacy law.
• Assessing the data protection standards of the recipient country and implementing additional technical and organisational safeguards where necessary.
• Limiting international data transfers to the minimum necessary to fulfil the purposes described in this Policy.

If you have questions about the specific safeguards in place for international transfers of your data, you may contact our support team at [email protected].

Data Retention

bh44 retains personal data only for as long as it is necessary for the purposes for which it was collected, or as required by applicable law. Our general retention principles are as follows:

After the applicable retention period expires, personal data is securely deleted or irreversibly anonymised in accordance with bh44's data deletion procedures. Where anonymisation is used, the resulting anonymised data sets may be retained indefinitely for statistical and analytical purposes, as they no longer constitute personal data.

In certain circumstances, such as where data is subject to a legal hold, an active investigation, or an unresolved dispute, bh44 may retain relevant data beyond the standard retention period until the matter is resolved.

Cookies & Tracking Technologies

bh44 uses cookies and similar technologies to ensure the platform functions correctly, to remember your preferences, to maintain your login session, and to collect analytics data about how the platform is used. The following categories of cookies are used on bh44:

• Strictly Necessary Cookies: These cookies are essential for the bh44 platform to function and cannot be disabled. They include session cookies that keep you logged in during your visit, security tokens that protect against cross-site request forgery, and cookies that remember your language and currency preferences. Without these cookies, core platform features such as account login, game play, and transaction processing would not work correctly.
• Analytics Cookies: bh44 uses first-party analytics cookies to collect aggregated, anonymised data about how visitors interact with the platform — for example, which pages are visited most frequently, how long sessions last, and which games are most popular. This data is used to improve the platform experience. bh44 does not use third-party advertising analytics networks (such as Google Ads or Facebook Pixel) that would share your data with external advertising platforms.
• Functional Cookies: These cookies remember choices you make on the platform, such as your preferred game category or display settings, to provide a more personalised experience during your session and on return visits. Functional cookies do not track your activity on other websites.
• Security Cookies: These cookies help bh44 detect and prevent fraudulent activity, including bot traffic, account takeover attempts, and suspicious login patterns. They collect technical data such as IP address, device fingerprint, and session behaviour without identifying you personally.

Most web browsers allow you to manage cookie preferences through your browser settings. You can typically configure your browser to reject cookies, to alert you when cookies are being set, or to delete existing cookies. Please note that disabling strictly necessary cookies will impair your ability to use the bh44 platform, as features such as account login and session maintenance depend on them.

Your Rights

bh44 respects your rights in relation to your personal data. Subject to applicable law and certain exceptions described below, you have the following rights:

• Right of Access: You have the right to request a copy of all personal data that bh44 holds about you. bh44 will provide this information in a structured, commonly used format within 30 days of receiving your verified request.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You may update certain account details directly through your account dashboard; for other corrections, please contact our support team.
• Right to Erasure ("Right to Be Forgotten"): In certain circumstances, you have the right to request that bh44 delete your personal data. This right is not absolute — bh44 may be required to retain certain data to comply with legal obligations (such as anti-money laundering record-keeping requirements) even after your account is closed. We will inform you of any categories of data that cannot be deleted and the reason why.
• Right to Restriction of Processing: You have the right to request that bh44 restrict its processing of your personal data in certain circumstances — for example, while you dispute the accuracy of data we hold, or where you have objected to processing based on legitimate interests pending bh44's assessment of that objection.
• Right to Data Portability: Where bh44 processes your data on the basis of contract or consent, and where processing is carried out by automated means, you have the right to receive your personal data in a structured, machine-readable format and to request that it be transferred directly to another service provider where technically feasible.
• Right to Object: You have the right to object to processing of your personal data that is based on bh44's legitimate interests, including profiling carried out on that basis. bh44 will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests or the processing is necessary for the establishment, exercise, or defence of legal claims.
• Right to Withdraw Consent: Where bh44 relies on your consent as the legal basis for processing (for example, for promotional communications), you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

To exercise any of these rights, please contact our support team at [email protected] with the subject line "Data Rights Request" and include your registered username and a description of the right you wish to exercise. bh44 will acknowledge your request within 5 business days and will fulfil it within 30 days. In complex cases, this period may be extended by a further 30 days, in which case we will notify you of the extension and the reason for it.

Security Measures

bh44 has implemented a range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:

• SSL/TLS Encryption: All data transmitted between your device and bh44's servers is encrypted using Transport Layer Security (TLS). This applies to all platform interactions including login, game play, and financial transactions via bKash, Nagad, Rocket, Upay, Visa, and Mastercard.
• Access Controls: Access to personal data within bh44's systems is restricted on a strict need-to-know basis. Staff members can only access the categories of data required to perform their specific role. All access is logged and audited.
• Password Security: Player passwords are stored using industry-standard cryptographic hashing with salting. bh44 does not store passwords in plain text and cannot retrieve your password — only reset it through a verified process.
• Fraud Detection Systems: bh44 operates continuous automated monitoring for suspicious activity patterns, including unusual login locations, rapid account balance changes, and atypical betting behaviour. Anomalies trigger immediate security review.
• Regular Security Audits: bh44's platform and data security practices are subject to periodic internal review and external assessment to identify and address vulnerabilities.
• Data Breach Response: In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, bh44 will notify affected players without undue delay after becoming aware of the breach, describing the nature of the incident, the data involved, and the steps being taken to address it.

While bh44 takes all reasonable steps to protect your personal data, no method of internet transmission or electronic storage is 100% secure. You also have a responsibility to protect your account security — use a strong, unique password for your bh44 account, do not share your login credentials, and contact our support team immediately if you suspect unauthorised access to your account.

Minors

The bh44 platform is strictly intended for adults aged 21 years and above. bh44 does not knowingly collect personal data from individuals under the age of 21. If you are under 21, you are not permitted to register an account or use any service on the bh44 platform.

bh44 employs age verification procedures at the point of registration and on an ongoing basis to prevent minors from accessing the platform. In the event that bh44 discovers or is notified that personal data has been collected from a person under the age of 21, we will take immediate steps to close the associated account, delete the relevant personal data, and reverse any financial transactions associated with the account where possible.

If you are a parent or guardian and believe that a minor in your care has registered a bh44 account or provided personal data to bh44, please contact us immediately at [email protected] with the subject line "Minor Account Report". We will investigate the matter promptly and take appropriate action.

Changes to This Privacy Policy

bh44 reserves the right to update or amend this Privacy Policy at any time. Changes may be made to reflect updates in our data processing practices, changes in applicable law, the introduction of new platform features, or improvements in our privacy standards.

Where changes are material — for example, where we introduce a new purpose for processing your data, add a new category of data we collect, or change our approach to data sharing — bh44 will notify registered players via the email address associated with their account at least 14 days before the new Policy comes into effect. Non-material changes (such as clarifications, corrections of typographical errors, or improvements to the clarity of existing descriptions) may be made without prior notice.

The effective date displayed at the top of this page and in the hero section of this page reflects when the current version of the Policy came into force. Continued use of the bh44 platform after the effective date of any revised Policy constitutes acceptance of that revised Policy. If you do not agree with any changes, you must cease using the platform and may close your account by contacting our support team.

We encourage you to review this Privacy Policy periodically so that you remain informed about how bh44 handles your personal data. The most current version will always be accessible at bh44.io/privacy-policy.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to bh44's handling of your personal data, please contact our dedicated support team using the details below:

• Email: [email protected]
• Subject Line for Data Requests: "Data Rights Request" or "Privacy Enquiry"
• Support Hours: 24/7 — 00:00 to 24:00 Bangladesh Standard Time (BST, UTC+6)
• Response Time: We aim to acknowledge all privacy-related enquiries within 5 business days.

bh44 is committed to resolving all privacy concerns raised by our players in a timely, fair, and transparent manner. Your trust is fundamental to everything we do, and we take every privacy enquiry seriously.